With Virtual Reality gear, you can engage in immersive experiences right in your living room, including climbing a steep cliff, floating around in a space station, racing cars, and even becoming a garage mechanic or short-order cook. Job Simulator is surprisingly satisfying. But in order for the technology to truly take off — for it to shoot past clunky goggles and the expensive gaming rigs needed to run them — it absolutely needs to appeal to the mass market. It’s not going to be video games that does that, or even jaw-dropping simulations of mountains and space. It’s going to be a whole new brand of narrative entertainment.